Owned and lead design the E2E web application experience focused on enabling Canadian Entrepreneurs to self-serve, incorporate and manage their business.

Collaborate to rebrand and design company’s website.

Lead the user testing strategy validating early stage designs for conversion and platform usability.

Support marketing design efforts specializing in product animations and social media ads.

Support designing another digital product application that educate clients about company incorporation that would potentially lead to the previous main application

UI/UX Designer at Founded

January 2019 - August 2020

Lead the original design and branding focusing on response web application design.

Built the foundational design system and brand guidelines for both the user facing and admin application.

Expanded the design library post acquisition from RBCx

Designed the original brand logo, illustrations and animations.

Junior UI/UX Designer at CB2 Insights

April 2018 - December 2018

Collaborated cross functionally to develop the mobile application, blog and newsletter design.

Worked closely with design, development, product and marketing teams to develop user-centered features.

Responsibilities include UI design, advocates UI features to team and managers.

Design Intern at StackAdapt

November 2016 - January 2018

Utilize various design software to create engaging illustrations and content.

Engaged in collaborative discussions with teams and upper management to determine the design and execution of projects

Education

Bachelor of Graphic Design at OCAD University

September 2013 - May 2017

Skills

UI, UX, Responsive Web Design, Product Design, Mobile & App Design, Visual Design, Prototyping, Branding, Design System, Illustration

Toolkit

Figma, Framer, Sketch, Illustrator, Indesign, After Effect, Premier, Photoshop, Zeplin