Summary
Ownr Blueprint is Ownr's subsidiary product. It is an educational tool for potential business owners who don't have a clear path to incorporate their business. Eventually, we're envisioning that this product will lead clients to the main Ownr platform.
Role
Sr. Product Designer (Design Team of 2)
The Challenges
Time Management
This was initially a six month project, but more time was needed to execute. This project required new designers to be hired and was paused frequently as other projects took priority.
Connecting Subsidiary to Main
As Ownr expands across Canada, the platform needed a way to educate entrepreneurs on the specific regulations and guidelines from province to rovince as well as federally incorporated companies.
Holistic Branding
Our main product brand is solid and professional. For Ownr Blueprint, we want to seperate from the main app little, to be more fun and less intimidating. But also be holistic with our main product brand.
The Visions
Inspire People to Start a Business
Plan Your Business More Easily
Lack of knowledge and guidance is the main reason why entrepreneurs are giving up on their plan to start a business. Ownr wants to build a series of educational courses and guides to teach business planning and what entrepreneurs need to know before they incorporate.
Affordable
For now, Ownr Blueprint is completly a free product!
Fun
Planning out the dream business should be fun and exciting. Ownr Blueprint is also visually very fun and satisfying to complete each course.
Lead Blueprint to Main Ownr to RBC
Connect our users to our main Ownr app to RBC bank in the end of the purchase flow. It’s a win-win for both Ownr and our client that our users can get their money back, and we get more RBC subscribers
The Discovery
Research Profile
The Side Hustler
Industry Examples: Online retailers, Online crafts, Makers, Fitness instructors
The Lifstyler
The Lifestyler wants to do work they’re passionate about as a full time job. They are either maintaining their current business or carefully growing it. There may be initial costs to getting started, but the lifestyler often has a slow and steady attitude as they grow their business one step at a time to make a living.
Industry Examples: Small to medium scale in-person retailers and restaurants, boutique PR agencies, hair salons, breweries.
The Practicalist
The Practicalist is already doing a job and doing it well in a given industry, but want to incorporate for more pay, legal reasons or liability. For consultatns, they may be incentivized by more pay for the job when incorporated. For occupations with equipment it also provides greater liability and protection. Above all, incorporation means
The High Growth Achiever
The High Growth Achievers are companies with lofty goals to reach broad audiences. They have either have a well-funded proof of concept or a running business. They are spending and changing rapidly over the next 1-2 years to prove if they will make it as a business. They are changing ownership structures, adding investors and shareholders, and evloving quickly.
Key Findings
Research Insights
~1 Million Entrepreneurs Hesitate to Start Their Business
I Was Not Sure How to Start
I Couldn’t Afford Start-Up Cost
I Was Afraid of Failure
I Was Afraid to Leave My Job Salary
I No Longer Believed in My Idea
I Received a Job Offer
What Made it Challenging to Take the First Step to Start a Business?
Lack of Funds
Lack of Guidance
Lack of Confidence
Lack of Skills
Other
Next Steps: How are we going to support these users?
Funds:
We will connect user with RBC to raise money
Guidance:
The Blueprint product will guide user through the steps to transform an idea into an actionable business
Confidence:
The Blueprint product will boost user’s confidence by filling the knowledge gap and turning their ideas into a real business
The Product and Service
Design Kickoff
Moodboard & Brand Lanugage
Based on our user persona, our target audiance is generally young
Because the process of finishing a blueprint is not short, we want the user to have fun.
User should be excited to plan out their business idea
Map Out User Journey
Think about where user is coming from and what they want to observe mostly before they gain fatigue from heavy text
Most user will be coming from incorporation. Think how it will be laid out on dashboard, avoid emptiness and show useful data to user to feel that they need to continue subscription with Ownr
Wireframe
Design screens that user will get to when they interact with UI
Make sure the flow and design components sync well
Design System
Logo
Main
Subsidiary
shares
blueprint
Fonts
Component
Colours
Primary
Secondary
Illustrations
Diverse Characters
Jake
From Main Product
Shane
From Main Product
Jamie
From Main Product
Sofia
From Main Product
Vivian
From Main Product
Objects
Design Element
Grid Background
Half Circles (Sketch Ver.)
This Project is Currently Working in Progress. More Information will be Updated